NRA ‘Tactical’ disappointing

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It wasn’t that long ago that tactical shooters were relegated to the rim planets – the outer moons of the SHOT Show and other industry get-togethers.

Black rifle vendors became accustomed to setting up their booths somewhere between the pissoir and the snack bar.

The main stage belonged to the more-traditional upland crowd – 28 gauges with gold filigree and Circassian walnut – sporting firearms, hunting guns.

Not anymore.

The massive popularity of the modern sporting rifle changed everything. Nowadays, from 20-table gun shows to the SHOT Show itself, tactical weaponry and accessories are the draw.

Tactical shooting is the biggest thing to impact the firearms industry since the invention of smokeless powder. It reinvigorated the industry, breathing new life into many traditional companies and creating scores of new firms.

I was therefore somewhat excited when I heard rumblings that the nation’s oldest civil rights organization was working on something tactical.

Given its resources, I pictured an NRA tactical television show, or maybe a new all-tactical magazine.

Yesterday, the wait ended. “NRA Tactical” was launched.

“As the tactical market has grown, we’ve recognized the opportunity to extend our reach to those NRA members who seek smart, innovative, and practical gear,” Jeffery Poole, Managing Director of NRA Shows & Exhibits, said in a press release.

“Because 100% of NRAstore profits go directly to support vital NRA programs and community services, shopping at www.NRATactical.com is a great way to contribute to the NRA’s mission of protecting the Second Amendment – while enhancing your ability to protect yourself and your family,” Poole said.

Unfortunately, NRA Tactical is just an offshoot of the NRA store. Nonplussed, I scrolled through the gear anyway. It too was disappointing. Where are the plate carriers? Where’s the multi-cam? Where’s the Kydex? Where are the optics?

Instead, I saw key chains, attache cases, framed prints and cheap flashlights – all stamped nra3with the NRA logo. They aren’t tactical. They’re junk.

To be fair, there were a few things I’ll probably buy for my dad for Christmas. However, he’s a retired school teacher living on a lake in northern Minnesota, who’s only slightly more tactical than Sen. Feinstein.

Note to the good folks in Fairfax: Most tactical shooters already have dozens of websites bookmarked where we buy our gear – real tactical gear. What we really want are stories, product reviews, tips, videos – content – that, given your resources and reach, you’re uniquely positioned to provide.

NRA Tactical is certainly not tactical.

It’s woefully out of touch.

Please fix.

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About Author

Lee Williams can’t remember a time in his life when he wasn’t shooting. Before becoming a journalist, Lee served in the Army and worked as a police officer. He’s earned more than a dozen journalism awards as a reporter, and three medals of valor as a cop. He is an NRA-certified law enforcement firearms instructor, an avid tactical shooter and a training junkie. When he’s not busy as a senior investigative reporter, he is usually shooting his AKs, XDs and CZs. If you don’t run into him at a local gun range, you can reach him at 941.284.8553, by email, or by regular mail to 1741 Main St., Sarasota, FL 34236. You can follow him on Twitter: @HT_GunWriter and on Facebook @The Gun Writer.

6 Comments

  1. Hey, you’re talking about an organization that won’t let it’s self defense instructors call firearms ‘weapons’…
    Their site isn’t ‘tactical’, it is ‘strategic’….

  2. Robin 'Roblimo' Miller on

    I remember when the NRA was in the business of teaching gun safety and marksmanship, not supporting ultra-right-wing politics. Sad.

  3. Pingback: NRA 'Tactical' disappointing | The Gun Feed

  4. Pingback: NRA 'Tactical' disappointing | Ghost Planet Firearms Academy

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