One of the things I enjoy most about the National Shooting Sports Foundation is their ability to conduct industry-wide research.
In the May 2014 issue of AR Guns & Hunting there’s a story by NSSF’s research and analysis director Jim Curcuroto titled: “Many Uses, Many Sales Lead To Many Questions.”
The author discusses the popularity of the Modern Sporting Rifle, (MSR), and describes the average owner.
From the report:
More than 4.8 million people own a MSR.
MSR’s account for 20 percent of all sales for most FFLs.
The average MSR owner is 35, married and has some college education
One-third of MSR owners have either a law enforcement or military background.
The main reason most respondents gave for buying an MSR is for recreational shooting. Home defense was the second most-cited reason.
Mr. Curcuroto needs to write more.