UPDATED (x2) : This week on SNN-TV: Yeti Coolers vs. NRA

UPDATE #2: Marion Hammer released an additional comment to her statement: ”

“YETI severed ties with the NRA and is now engaging in damage control after a backlash from many of its customers. In early March, YETI refused to place a previously negotiated order from NRA-ILA, citing ‘recent events’ as the reason – a clear reference to the tragedy in Parkland, Florida. YETI then delivered notice to the NRA Foundation that it was terminating a 7 year agreement and demanded that the NRA remove the YETI name and logo from all NRA digital assets, as well as refrain from using any YETI trademarks in future print material. While YETI is trying to spin the story otherwise, those are the facts. While Yeti can choose to run from the NRA, they can’t run from the facts. Whether this is due to the recent cancellation of their IPO from their New York City owners is a question only they can answer.”  Marion Hammer”

UPDATE #1: Marion Hammer just released another statement about the NRA vs. Yeti struggle.

Here’s Hammer’s most recent statement:

ALERT ! YETI Adds Insult to Injury

DATE:     April 24, 2018
TO:         USF & NRA Member and Friends
FROM:    Marion P. Hammer
USF Executive Director
NRA Past President

If it wasn’t bad enough that YETI dropped The NRA Foundation as a client, now they’re calling us liars because we informed our members and friends of their actions.

The NRA Foundation has over 1,100 “Friends of NRA Committees” around the country. These committees host banquets and auctions that are attended by hundreds of thousands of guests each year.  These events raise funds to support charitable causes and programs.  The NRA Foundation supports the needs of  youth programs for education, safety and training, as well as law enforcement needs, shooting ranges and conservation programs.

For many years we have purchased coolers from YETI for our auctions. We have auctioned off many thousands of YETI coolers each year. YETI recently dropped The NRA Foundation as a client.  Not only would they not take our orders for more coolers, they forced us to cancel orders already in the system that they said they would not fill.

Three days after we notified you of YETI’s decision to drop The NRA Foundation, YETI issued their prepared statement in which they admit they dropped us but claim they simply eliminated the discount program and dropped other (unnamed) organizations as well.  That’s news to us.

Perhaps the people writing YETI’s damage control statements are not talking to the people who enforced YETI’s decisions and refused our orders. We had even offered the YETI Roadie in one of our sponsorship levels for 2018 – which we’ve had to cancel.

We told you the truth.

YETI’s attempts at damage control is to say our statement is not accurate.  Shame on you again YETI.  You know you made a mistake.  A big one. Now you must live with your mistake.

EARLIER: This week on SNN-TV, morning anchor Kathy Leon and I dissect the current brouhaha between the National Rifle Association and Yeti Coolers.

It began last week when Marion Hammer, former NRA President, current NRA board member and executive director of the Unified Sportsmen of Florida, sent out a statement accusing Yeti of backing out of its support for the Friends of the NRA banquets and auctions — popular events held all around the country that support youth shooting programs through the NRA Foundation.

Yeti and dozens of other sporting goods manufacturers and gunmakers regularly supply products to the Friends of the NRA at a significant discount. Their products are then auctioned off and the NRA Foundation uses the funds to support the youth events.

It seemed Yeti joined the ranks of other businesses who are seeking to distance themselves from NRA.

“That certainly isn’t sportsmanlike,” Hammer said in the email. “Yeti should be ashamed.”

Hammer’s email exploded like the proverbial bomb. There were boycotts organized and some Yeti owners shot up their expensive coolers.

Then, yesterday, Yeti issued a statement of their own, claiming it was all a misunderstanding.

Yeti, said they wanted out of “outdated discounting programs.”

“When we notified the NRA Foundation and the other organizations of this change, YETI explained that we were offering them an alternative customization program broadly available to consumers and organizations, including the NRA Foundation,” Yeti said. “These facts directly contradict the inaccurate statement the NRA-ILA distributed on April 20.”

Yeti added they are “unwavering in our belief in and commitment to the Constitution of the United States and its Second Amendment.”

Here’s Hammer’s entire statement:

ALERT: YETI Drops NRA Foundation

DATE:     April 20, 2018
TO:         USF & NRA Member and Friends
FROM:    Marion P. Hammer
USF Executive Director
NRA Past President

For years YETI Coolers have been a hot item for sportsmen at the Friends of NRA Foundation Banquet and Auction events around the country.

These Foundation events raise money to support youth programs and educational programs nationwide. The youth of America who benefit from these programs are the future hunters, hikers, fishermen/women, bikers, campers, wildlife photographers, mountain climbers, sportsmen/women and conservationists who will protect our natural resources and recreational lands.

Suddenly, without prior notice, YETI has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why.  They will only say they will no longer sell products to The NRA Foundation.  That certainly isn’t sportsmanlike. In fact, YETI should be ashamed.  They have declined to continue helping America’s young people enjoy outdoor recreational activities.  These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy
outdoor recreational and educational programs.

The NRA Foundation is 501(c)(3) non-profit, charitable organization.

In this day and age, information is power.  We thought you needed this information.

Here’s Yeti’s entire statement that went out Monday:


About Author

Lee Williams can’t remember a time in his life when he wasn’t shooting. Before becoming a journalist, Lee served in the Army and worked as a police officer. He’s earned more than a dozen journalism awards as a reporter, and three medals of valor as a cop. He is an NRA-certified law enforcement firearms instructor, an avid tactical shooter and a training junkie. When he’s not busy as a senior investigative reporter, he is usually shooting his AKs, XDs and CZs. If you don’t run into him at a local gun range, you can reach him at 941.284.8553, by email, or by regular mail to 1777 Main St., Sarasota, FL 34236. You can follow him on Twitter: @HT_GunWriter and on Facebook @The Gun Writer.

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